Field notes · 18 min read · By Maggie Zhuang

Hard lessons from nine months of surrogacy hell.

We paid a $13,000 retainer to a respected agency. Nine months later, not one candidate. Here's what I wish someone had handed us on day one — about retainers, match fees, and who you can actually trust.

M
Maggie Zhuang
Published May 22, 2026

When my husband and I started looking for a surrogate, we did what most intended parents do: we trusted our clinic's recommendation, paid the $13,000 retainer to a well-known agency, and waited.

Nine months later, we had not been presented with a single candidate.

When we finally got frustrated enough to try the independent route, we had five candidates to talk to within three days. We thought we'd matched with an amazing experienced independent surrogate — and then discovered her compensation ask was so high one attorney called it "abusive" and "extortion." She also flatly refused to provide references from past intended parents.

I've spent the last few weeks trying to understand what actually went wrong — not just for us, but structurally. What should we have known going in? Why did the agency model fail us so badly and still keep existing? Who can you actually trust for advice when everyone in the ecosystem has skin in the game?

I've talked to other IPs, surrogates, agency staff, and reproductive attorneys, and pressure-tested what I was learning across a dozen Facebook groups. Here are the four lessons I wish someone had handed me on day one.

If you only read one thing
  • 01Talk to multiple agencies and independent candidates in parallel.
  • 02Use AI to vet the contracts, and negotiate the terms before you sign.
  • 03Ask for surrogate references and don't apologize for it.
  • 04Remember that the people telling you what's “normal” are almost never neutral.
01

The market is far more fragmented than you think. Don't lock yourself into one pipeline.

This is the lesson that costs the most and is the hardest to see when you're starting out.

There are hundreds, possibly thousands, of surrogacy agencies in the U.S. Most are small. A typical agency might have a handful of active surrogates in their pipeline at any given time. If there are, say, 1,000 surrogates currently looking for IPs nationwide and 500 agencies actively matching, then the average agency has access to roughly 2 of them. When you sign with one agency, you've narrowed your access from the entire market to about 0.2% of it.

AGENCY ACCESS0.2%of the actual market.YOUR AGENCY
1000 surrogates · your agency sees ~2

That's the structural problem. The behavioral problem is that after you pay a $13,000 retainer up front, you're now psychologically and financially tied to that one agency's pipeline. You don't want to "waste" the retainer by exploring elsewhere. So you wait. And wait. And the agency knows you're waiting, and they know you're not going anywhere, so the urgency on their end is whatever they want it to be.

You don't pay a single realtor a non-refundable fee before they show you a single house.

The fix is straightforward: don't pay a large retainer upfront to any single agency before you have a match. Plenty of agencies don't collect retainers until a match is made. Engage with multiple of those in parallel. Explore the independent pool at the same time. Every additional source you tap into multiplies your access to the actual market. Don't let agencies tell you this is unprofessional or that they need exclusivity to do their job well. It is what every other category of consumer does when they're spending $150,000+ on something.

02

Read the "match fee" clause very carefully. It almost certainly doesn't mean what you think it means.

Many agencies will tell you, reassuringly, that you don't pay the big matching fee until you have a "match". This sounds great. It is mostly not great, because of how "match" is defined in the contract.

In every agency contract I've seen, a "match" means mutual selection: the surrogate picked you, and you picked her. That's it. At the point you owe the match fee, none of the following has been verified:

  • Her medical records have not yet been reviewed by your IVF clinic
  • She has not yet passed in-person medical clearance
  • Her insurance has not yet been evaluated for surrogacy coverage
  • She has not yet passed the psychological evaluation
  • The background check may not yet be complete

Any one of these can disqualify her. If the surrogate didn't pass medical clearance, but the agency had already taken the match fee — you're now waiting in line for the next match, behind whichever new clients have come in since.

STANDARD CONTRACTMutual selectRecordsIn-personPsych evalInsuranceBackgroundFEE DUENEGOTIATEDMutual selectRecordsIn-personPsych evalInsuranceBackgroundFEE DUE← these screens can still disqualify her
When the $13,000 match fee is due

Here's the part most IPs don't realize: the timing of the match fee is negotiable. Agencies will not advertise this, but the standard contract is just that — a standard. You can ask for the match fee to be triggered by a true match: at minimum, after the surrogate has passed your clinic's medical records review. Some agencies will agree to push it even further, to after in-person clearance.

You can also ask that if the "match" falls through at screening, the fee transfers automatically to the next match and you go to the top of the pipeline. The worst they can say is no, and even a no tells you something about how the agency thinks about its incentives.

03

Your retainer probably has an expiration date. Find it.

This is the catch that hurts the most, because it's the one IPs are least prepared for.

Most IPs assume that an upfront retainer effectively guarantees a match: if the agency doesn't deliver, they get their money back. After all, they took your money to do a job, and they haven't done it. Read the contract carefully on this.

Retainers frequently come with an expiration clause: after a certain period of time — 6, 12, or 24 months, sometimes shorter — the retainer is no longer refundable, regardless of whether the agency has presented you with a single candidate. The clock starts on the day you sign. It ticks down whether or not the agency is actively working on your case. And when it hits zero, the money is gone.

9/12MONTHS CONSUMED123456789101112WHAT YOU PAID$13,000WHAT YOU GET BACK AT MONTH 12$0
Retainer clock · started day you signed

You thought you had a guaranteed match. In reality, you had a guaranteed try, on a clock that quietly ran out.

This is exactly what happened to us. Nine months in, zero candidates, and a retainer that was already past the point where I could get any of it back. By the time I realized the agency wasn't going to deliver, the contract had already done its job — for them.

If you're going to pay a retainer at all, and re-read lesson 1 before you do, at least know the expiration date, what triggers it, and what happens to your money when it hits.

Hand this to your AI
Before you sign: questions to ask of your agency contract.
Paste the contract into Claude, ChatGPT, or Gemini along with this prompt. It will pull the answers (or admit when the contract is silent).
I'm an intended parent reviewing a surrogacy agency contract before signing.
I'm attaching the contract. Please read it carefully and answer the questions
below based ONLY on what the contract actually says. If the contract is silent
or ambiguous on a question, say so explicitly — do not guess or infer from
industry norms.

For each answer, quote the exact contract language you're relying on, and
include the section or page number. Keep your answers short and concrete.

At the end, add a section called "Red flags I noticed that you didn't ask
about" and surface anything else in the contract that I, as an IP, should
push back on or clarify before signing.

QUESTIONS

On the retainer fee:
 1. Does the retainer expire? After how long?
 2. What event starts the clock — contract signing, first candidate, or other?
 3. If no match is presented within the retainer's active window, is the
    retainer refundable, partially refundable, or forfeited?
 4. Is there any clause that quietly converts the retainer into a non-
    refundable service fee after a certain date?
 5. If the agency takes nine months to present a candidate and I've lost
    confidence, what is the contractual cost of walking away at that point?
 6. If I leave the agency before a match for any reason, what portion of
    the retainer is returned?

On the definition of a match:
 7. How exactly does the contract define a "match"? Is it mutual selection
    only, or does it require any clinical verification?
 8. At what point in the screening process does the match fee become due?
 9. Does the contract allow the match-fee trigger to be moved later —
    e.g., after medical records review or after in-person clearance?

On what happens when a match falls through:
10. If the surrogate does not pass medical records review, what happens to
    the match fee — refunded, credited to a future match, or forfeited?
11. Same question if she does not pass in-person medical clearance.
12. Same question if she does not pass the psychological evaluation.
13. Same question if her insurance is evaluated as unsuitable for surrogacy.
14. Same question if the background check surfaces a disqualifying issue.

On my position in the pipeline:
15. If a match falls through at screening, where do I sit in the queue for
    the next match — top priority, back of the line, or unspecified?
16. Is there any guaranteed timeline for being presented with a new
    candidate? What is the agency's obligation if they cannot find one?

On exclusivity:
17. Does the contract require me to work exclusively with this agency?
    For how long?
18. If I want to also explore independent candidates or sign with a second
    agency in parallel, does the contract permit it or prohibit it?

Finally:
19. Red flags I noticed that you didn't ask about — surface anything else
    in this contract that I should push back on or clarify.
04

Every "expert" voice in a matching forum has a position. Including the surrogates.

This was the hardest lesson and the one I'm most reluctant to write, because the people involved are genuinely kind. But it's true, and IPs need to hear it.

While we were looking, we considered matching with an independent surrogate. As part of due diligence, I asked her if she would connect me with one of her previous IPs as a reference. She declined flatly.

I wasn't sure if this was reasonable, so I asked in six different Facebook groups. The responses split almost perfectly along role lines:

AGENCY STAFF & SURROGATES
Asking for an IP reference is inappropriate. It violates the previous IPs' privacy. NDAs and confidentiality clauses prevent it.
INTENDED PARENTS
An IP reference is one of the most valuable signals you can possibly get. It should be standard practice.

Once I looked at it carefully, the agency/surrogate position fell apart. Confidentiality clauses and NDAs protect parties from public disclosure — they apply to celebrities and private figures concerned about media exposure. They do not prevent a surrogate from connecting a prospective IP with a former IP, with the former IP's consent. Nothing legal or ethical stops it. It is just not customary.

thenormAGENCYwants exclusivitySURROGATEwants less frictionLAWYERwants you to ask themIP (me)wants references normalized
Everyone giving you advice has a position

And once you ask why it's not customary, the answer is structural:

Agencies are against it because checking references is exactly the trust gap they exist to fill. If IPs and surrogates can vet each other directly via past references, a chunk of the agency's value proposition evaporates. So they discourage the practice and frame it as inappropriate.

Surrogates are against it because it's more work and more friction. Some surrogates have had difficult past journeys, for reasons that may or may not be their fault, and a reference call would surface that. Even surrogates with great track records benefit from the norm that references aren't requested.

Everyone giving you advice has skin in the game — and the advice is shaped by their position. Including, to be fair, mine.

Here's what I heard from a lawyer with 10+ years and 10,000 cases of experience. He didn't soften it: "There's almost no truly objective information in those groups. Most active participants are surrogates with their own agendas, recruiters earning referral fees, or people quietly pushing specific agencies. Looking for consensus there won't give you good signal."

Ironically, his point applied to him too. A lawyer warning you about other information sources also has a motive: his services become more valuable when those other sources are discredited.

The practical takeaway: treat every "norm" in matching groups as a claim to be examined, not a rule to be followed. Ask yourself who benefits from the norm. If the answer isn't "the IPs and the surrogates equally," the norm probably deserves a second look.

What I'd tell a new IP, in one sentence.

The surrogacy industry is built on information asymmetry, and the cost of that asymmetry — measured in wasted retainers, in months waiting for matches that never come, in surrogates who don't pass screening — is paid almost entirely by intended parents. The single most valuable thing you can do at the start of your journey is to refuse to be the only person in the room who hasn't read the fine print.

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